In a nifty little bit of marketing “synergy”, Sony has decided to release the first red band trailer for Seth Rogen and Evan Goldberg’s upcoming comedy This is the End today — the day before the world is supposed to end. You may have previously heard of this movie under the title The End of the World and before that it was also known as Jay and Seth vs. The Apocalypse (the same name as the short film that inspired it). This is Rogen and Goldberg’s directorial debut and for this special event they’ve assembled all of their buddies including James Franco, Jonah Hill, Danny McBride, Jay Baruchel, Michael Cera, Craig Robinson, Paul Rudd, Jason Segel and many more.
The story revolves around all of the actors gathering for a party at James Franco’s house when suddenly the apocalypse hits. From what we know, the movie is going to be largely improvised but perhaps the most interesting about it is the fact that the actors are all playing themselves. I wasn’t too crazy about the little intro that Rogen and Franco cooked up, but the actual footage from the film seemed pretty hilarious if you ask me. Let’s just hope they don’t get too carried away with action and special effects. This is the End hits theatres on June 13th; check out the trailer after the jump and see what you think.