Tom Cruise’s upcoming film Jack Reacher (formerly known as One Shot) has, up until now, been suspiciously devoid of any kind of marketing presence throughout the first half of the summer. One might assume it is a bad sign, especially since the movie is a big holiday tentpole that should be raising awareness early, but up until last month Paramount didn’t even know what the film’s official title would be. Now that they’ve settled on Jack Reacher, however, it seems like they are still being very cautious about how they sell this movie to fans who have been very vocal about their disapproval of Tom Cruise in the lead role.
This week the very first official still from the movie has been released online courtesy of Entertainment Weekly. You would think that given their predicament they would really want to blow us away with an intriguing image, but alas, the photo is pretty nondescript. It’s just Tom Cruise standing with a car door open, wearing a leather jacket. No hint of action, no imposing looks, nothing to really set this apart from any of his other roles. What do you think, is this how you pictured Lee Child’s Jack Reacher? Jack Reacher hits theatres on December 21st; check out a larger version of the image after the jump.