5 Minute Clip of Roland Emmerich’s 2012 Takes Over the Airwaves
So apparently Sony is spending a shit ton of money to promote Roland Emmerich’s latest disaster flick, 2012, which is either brilliant or desperate… I can’t decide. Last night just before 11 pm, a five-minute clip of the movie aired simultaneously on about 450 different television stations across North America, making it the largest American media roadblock ever. In other words, it was virtually inescapable, just like the apocalypse! That’s one way to make sure people know about your movie.
The clip itself is pretty insane, throwing a ridiculous amount of action and special effects at the screen. I still maintain that this movie looks awesome, but did the clip just spoil the best scene? Also, did this invasive marketing stunt win people over, or did it have the opposite effect and end up pissing them off? I guess we’ll find out on November 13th when 2012 hits theatres. If you haven’t seen it yet, fasten your seatbelt and then check out the clip after the jump.
Comments (13)
I saw it last nite in SD, I couldn’t make out alot of the details due to the low res TV, I was a little impressed the first couple seconds, then it kept dragging on and on and on. I remember 10 million BC looking impressive in trailers, when I saw it in the theater I was waiting for the impresswive stuff and it never arrived.
Posted by RS232 on October 2nd, 2009This looks brutal.
Posted by RaphNL on October 2nd, 2009if this was from some great director with a good selection of films behind him, i’d appreciate the marketing strategy. but considering the reception of his past films this does come off as desperate.
Posted by Napalm on October 2nd, 2009WAAAHAHAHA. I can’t wait. I can’t fucking WAIT.
Posted by Falsk on October 2nd, 2009that was more hilarious than thrilling
Posted by that motherfucker from vancouver on October 2nd, 2009saw for free in HD on a plasma – disaster porn at its height. it appears the filmmakers are going for “designed” disaster scenes over any logic, geography, building science, time and physics. could be fun pn the big screen. will get old quick
Posted by rus in chicago on October 2nd, 2009This movie is certainly going to appeal to the Transformers / Michael Bay crowd. Lot of shit going on that makes no sense what so ever. Honestly Roland Emmerich’s been getting worse as a “film” maker with every movie. I think I’ll skip this and save it for a rental.
Posted by Marc on October 2nd, 2009Is this a comedy? Seriously…it needs a few laugh tracks in there.
Girl: “Mommy, why is daddy so crazy?”
(audience chuckles)
Mother: “Finish your pancakes.”
(canned laughter)
This will make the movie better.
Posted by Tommy on October 3rd, 2009Hey, at least it realizes how completely insane and ridiculous it is and decides to just go for it. Look at Cusack, he’s acting like this is a parody of disaster movies. This could be an incredibly fun movie.
Posted by bullet3 on October 3rd, 2009My head hurts from rolling my eyes so much. Tommy has a great idea, punch this thing up with some laugh tracks, and 2012 will be the comedy event of the year.
Posted by Nick on October 3rd, 2009“Look at Cusack, he’s acting like this is a parody of disaster movies.” — bullet3
Yes! That is what I got from it too, but I couldn’t think of the proper wording.
And Nick, if I had some slick editing skillz, I would have done it by now. I’m good with imagination, but not at providing the product.
Posted by Tommy on October 3rd, 2009The visuals look insane, but the acting is terrible. The world is collapsing and it seems like a slap stick joke.
Posted by Film Spunk on October 4th, 2009I love that it started out with ‘The Mayans predicted the end of the world’. No they didn’t. If I were to go back 30 years and explain the concept of this movie to Marty McFly, he’s probably think it sounded awesome. At what point did crazy disaster movies with squillian dollar budgets become so boring?! This looks like the inverse of Twister.
Posted by Kim on October 5th, 2009Leave a Reply