Comments on: I Love You, Beth Cooper Viral Marketing Backfires http://www.filmjunk.com/2009/07/31/i-love-you-beth-cooper-viral-marketing-backfires/ Blog and Podcast Fri, 10 Feb 2012 15:42:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Falsk http://www.filmjunk.com/2009/07/31/i-love-you-beth-cooper-viral-marketing-backfires/comment-page-1/#comment-613244 Falsk Sun, 02 Aug 2009 02:00:04 +0000 http://www.filmjunk.com/?p=23827#comment-613244 Best $1800 ever spent! Blah. With $1800 couldn't you have staged a couple of graduation ceremonies and gotten some kid actors to do something that seems a little more natural and then "flooded YouTube that way? Meh. Best $1800 ever spent!

Blah. With $1800 couldn’t you have staged a couple of graduation ceremonies and gotten some kid actors to do something that seems a little more natural and then “flooded YouTube that way? Meh.

]]> By: Matthew Maier http://www.filmjunk.com/2009/07/31/i-love-you-beth-cooper-viral-marketing-backfires/comment-page-1/#comment-613111 Matthew Maier Sat, 01 Aug 2009 16:14:57 +0000 http://www.filmjunk.com/?p=23827#comment-613111 Why would they have expected that to be interesting? The whole reason the concept behind the movie has any power at all is that the guy is a loser nerd who's better than his classmates but isn't respected by them or by the girl he wants. So he does something ballsie. It is relatively ballsie for an outcast guy to declare his love for an in-demand girl in front of everyone who dislikes him, but it is not ballsie for a hot girl to declare her love for her boyfriend in public. If they wanted it to go viral they should have at least had a guy do it, and even better would have been if he crashed and burned like that video of the basketball game half-time proposal where the fiance runs off the court. That's funny. A girl claiming she loves someone, and the whole class making approving noises, is not. Why would they have expected that to be interesting? The whole reason the concept behind the movie has any power at all is that the guy is a loser nerd who’s better than his classmates but isn’t respected by them or by the girl he wants. So he does something ballsie. It is relatively ballsie for an outcast guy to declare his love for an in-demand girl in front of everyone who dislikes him, but it is not ballsie for a hot girl to declare her love for her boyfriend in public.

If they wanted it to go viral they should have at least had a guy do it, and even better would have been if he crashed and burned like that video of the basketball game half-time proposal where the fiance runs off the court. That’s funny. A girl claiming she loves someone, and the whole class making approving noises, is not.

]]> By: Big Hungry http://www.filmjunk.com/2009/07/31/i-love-you-beth-cooper-viral-marketing-backfires/comment-page-1/#comment-613063 Big Hungry Sat, 01 Aug 2009 12:40:12 +0000 http://www.filmjunk.com/?p=23827#comment-613063 The difference with PR, Viral Marketing and Normal Advertising is that only with Normal Advertising do you really pretty much know what is going to happen when it is released. Also with PR and Viral Marketing it allows another voice to be heard in the end and it is not always good. The difference with PR, Viral Marketing and Normal Advertising is that only with Normal Advertising do you really pretty much know what is going to happen when it is released. Also with PR and Viral Marketing it allows another voice to be heard in the end and it is not always good.

]]> By: Maopheus http://www.filmjunk.com/2009/07/31/i-love-you-beth-cooper-viral-marketing-backfires/comment-page-1/#comment-612794 Maopheus Fri, 31 Jul 2009 21:40:14 +0000 http://www.filmjunk.com/?p=23827#comment-612794 That's the thing with "viral" marketing. You can't force it, it just kind of happens, which is so opposite from real marketing, which is all about studying tastes, and trends and knowing exactly what works. That's why you really can't call it marketing. That’s the thing with “viral” marketing. You can’t force it, it just kind of happens, which is so opposite from real marketing, which is all about studying tastes, and trends and knowing exactly what works. That’s why you really can’t call it marketing.

]]> By: Shaun Hatton http://www.filmjunk.com/2009/07/31/i-love-you-beth-cooper-viral-marketing-backfires/comment-page-1/#comment-612749 Shaun Hatton Fri, 31 Jul 2009 19:00:05 +0000 http://www.filmjunk.com/?p=23827#comment-612749 SO VIRAL! Companies need to understand that it's not up to them what becomes viral. No one seems to know this. SO VIRAL!

Companies need to understand that it’s not up to them what becomes viral. No one seems to know this.

]]> By: mrbenning http://www.filmjunk.com/2009/07/31/i-love-you-beth-cooper-viral-marketing-backfires/comment-page-1/#comment-612748 mrbenning Fri, 31 Jul 2009 18:56:59 +0000 http://www.filmjunk.com/?p=23827#comment-612748 Methinks an enterprising marketing agency could have done a better job making/circulating this video themselves for little more than $1800 dollars. Methinks an enterprising marketing agency could have done a better job making/circulating this video themselves for little more than $1800 dollars.

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