8 Kilomètres, Vingt-Quatre Heures, and Dial Hard
What a wonderful way to enter the long weekend. Stella Artois is running an ad campaign where they filter modern movies through the French New Wave of the 50s and 60s. The three shorts shown below are 8 Kilomètres (8 Miles), the delightfully existential Vingt-Quatre Heures (24), and my favourite, Dial Hard (12 Rounds). Now these are reimaginings I can get behind. I would pay cash money for a full-length featuring Inspector Meqlain. That cat is one cool customer. What movies would you most want to see get the same treatment?
Comments (10)
Come on Wintle, a short is called Dial Hard and you think it’s a riff on 12 Rounds? Really?
Posted by swarez on April 9th, 2009Wouldn’t Die Hard 3 be more accurate?
The name Inspector Meqlain is a dead giveaway.
Posted by Maopheus on April 9th, 2009Harold & Kumar Go To White Castle reimagined as The Seventh Seal
Posted by Glendon on April 9th, 2009Yeah, definitely Die Hard with the riddles and such. Hilarious spoofs though.
Posted by Alex R. Cronk-Young on April 10th, 2009Perhaps The Stella fellas have been watching Flight of the Conchords. Here is it done way better: http://www.youtube.com/watch?v=X5hrUGFhsXo
Posted by kurt on April 10th, 2009On the Dial hard thing. The inspectors name is Jean Meqlain = John McClane = Yipie Kiy Yay MFs!
Posted by kurt on April 10th, 2009You can’t really compare the Conchords clip to these. The Conchords are emulating the scopitone, while the Stella spots are meant to reflect feature films. They’re two completely different forms!
Posted by Wintle on April 10th, 2009And what the fuck is this Die Hard you guys keep bringing up? Is it some sort of 12 Rounds knock-off?
Posted by Wintle on April 10th, 2009Yeah, for some reason they made four of those pieces of shit.
Posted by swarez on April 10th, 2009I love this shit. They had a nice budget for that Dial H short. Period cars in that wide shot in the French Riviera, awesome. I love that companies are doing more creative, arty viral marketing.
Posted by rus in chicago on April 10th, 2009Leave a Reply