Star Trek Shipyard Viral Marketing Website
J.J. Abrams is well on his way to becoming the undisputed king of viral marketing. Clearly the campaign for Cloverfield paid off, so I suppose it only makes sense that eventually they’d get the ball rolling in a similar fashion for the upcoming Star Trek movie. With the release of the new teaser trailer, a mysterious website has also turned up online showing four surveillance cameras from the shipyard where the NCC-1701 is being built. If you move the slider to focus each of the images, eventually you will be rewarded with a new camera feed. (If you want to find out what’s on the new feed without doing any of the work, head over to Rope of Silicon.)
You know, as much as I think viral marketing can be both creative and effective, I also think it suits some projects more than others. I’ve mentioned before that I don’t think The Dark Knight needed a massive viral marketing campaign since it was already such a high-profile project to begin with. I kind of feel the same way about Star Trek. In this case it just feels a bit forced, and too much of this stuff can also have the adverse effect, where people start tuning out and stop caring about every little hidden piece of information that gets revealed. What do you think? Is this too much, or not enough?
» Related Link: Star Trek Viral Site
Comments (3)
It’s a little too much.
Posted by Henrik on January 23rd, 2008My favourite part of the teaser trailer was when they the JFK quote in there. I think that would be a good way to go with the marketing. Release some of his speeches on various websites, perhaps build on them a bit with fictional characters talking about the future of space travel etc. I think putting Star Trek in a historical context works.
Most of all though, I think the JFK speeches sorrounding space, has some of that grandeur that Star Trek needs to get back. Human endeavors and accomplishments over trouble through rationality and ideals is what Star Trek is all about. I would hope that is what they have faith in, but alas – I am not the target audience.
Posted by Henrik on January 23rd, 2008I agree…it’s like that old guy in the club…it just feels strange.
Posted by Mike on January 23rd, 2008Leave a Reply