Hellboy 2: The Golden Army Renamed to HBII?
The first Hellboy movie wasn’t necessarily one of my favourite flicks of 2004, but I appreciated the fine line it walked between dark comedy and fantasy/action/adventure. Now, as this year is slowly drawing to a close and we start to look towards next year’s line-up of films, I am finding myself really looking forward to the sequel. However, I recently stumbled across a surprising little tidbit regarding the movie that had me rolling my eyes and wondering, “What the hell are they thinking?”. Although I haven’t read any official announcement on the subject, it seems that the film, previously titled Hellboy 2: The Golden Army, is now going under the newer, hipper moniker HBII.
I’m sure plenty of people have used this abbreviation before, and maybe this is just a case of the studio embracing it further. But I found it strange that on sites like Box Office Mojo and AOL Moviefone, the movie is now actually listed as “HB II (formerly Hellboy 2: The Golden Army)”. The official website would seem to confirm this with only a simple BHII logo in the top corner. Hey, remember when someone thought it was a good idea to shorten The League of Extraordinary Gentlemen to simply LXG? Boy, that sure made people a lot less confused! I bet there was marketing team sitting around somewhere doing focus testing, who suddenly realized that “HBII” was a lot easier for teens to text message to each other than “Hellboy 2″. As in:
Kid #1: where r u?
Kid #2: im goin 2 c hbii
At any rate, I know it’s just a title, and maybe I’m jumping to conclusions here. I just thought it was a little bit silly… don’t you?
Comments (5)
“Kid #1: where r u?
Kid #2: im goin 2 c hbii”
^^^^ funniest thing i’ve read today.
Posted by mike on November 19th, 2007Another abbreviated title that pissed me off when I first heard it was ‘X2′ for the second X-Men movie. I still don’t like the title, but I got over it, and I have a feeling the same will happen with this one. For now I agree though, HBII is a crap name.
Posted by Rian on November 19th, 2007thanks for reading my mail on the show
hbii (the acronym) looks kind of dumb. it’s not *that* big of a movie that people will know what it is by abbreviation.
Posted by joe on November 19th, 2007Good point Joe, there’s a certain arrogance about officially naming a movie with abbreviations, and it’s like they are trying to make Hellboy seem more important than it really is.
Posted by Sean on November 19th, 2007It makes the sequel sound like a pencil!
Personally i am more excited about going to see ‘The Golden Army’ than…..hb2.!
Cant wait too see it regardless of the title though,should be very cool!
I think your right, they are trying to make it sound a bit bigger and grander than it really is.
Posted by Marney on January 26th, 2008Leave a Reply