If you’ve been watching the latest season of Entourage on HBO, then you’ll probably appreciate this fake Emmy ad that ran in an issue of Variety earlier this week. If you haven’t been watching, well, just let me say… SPOILER WARNING! Not unlike the phony Aquaman ad that they printed last year, this is another example of creative marketing that blurs the line between reality and the fictional world of Hollywood portrayed in the show. To take things a step further, Five Towns star Johnny Chase wrote a personal letter to Variety about the pressures of Emmy season: “…Being a working actor is nice, but being an Emmy nominee, well that would change everything. Being a nominee would mean never again going back East and having people say, “How you doing?” as though I’m a cancer survivor. They’ll know how I’m doing. They’ll know I’m an Emmy nominee.” Classic stuff.

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